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Design Concept
The purpose of these designs -- all very similar
-- is to allow us to assess the need to integrate existing constructs
into the final design. We also should try to make a front
door that represents the business model and not merely provide
a high-level view of the site and its contents.
Six Riffs on a Common Theme
- version one
- the brochure, more or less
- version two
- the brochure, with clouds in the header
- version three
- a lot of white space
- version four
- the body area of version three, with our standard header element
- version five
- content in our shadow boxes
- version six
- content in our shadow boxes, with the header
- version seven
- new center area
- version eight
- rollover script
- version nine
- anotehr version
- version ten
- vertical pics
Design Constraints
Given Keith's hard work on this, and my own, I would like to see if we can agree to the following constraints: .
- The logo, mountain range, and navigation widget must be present in the final design.
- The page should represent Vertek's business model. (In my examples, I focused on the four practice areas, but there are probably other ways to accomplish this requirement.)
- There must be no new design motifs introduced that we cannot meld with existing design elements.
- Any dynamic effects must meet these criteria:
- The off-state of an effect must convey information in a solid way.
- The on-state must be a natural and expected result that does not disturb the viewer in any way.
- The effect must convey something worthwhile -- no art for art's sake.
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